Pooja Singhal is proud to present Pichvai: Tradition & Beyond

Pooja Singhal is proud to present Pichvai: Tradition & Beyond, an exhibition that showcases the contemporary interpretation of Pichvai works that will bring the traditional Indian art form into a new avatar. The exhibition will open with a private preview on Thursday 5th April 2018 and will be open to the public from 6th – 15th April 2018 at Famous Studios, 20, Dr. E Moses Road, Mahalaxmi, Mumbai.

Pichvai is a luxuriously detailed hand-painted textile traditionally hung behind the idol of Shrinathji, an incarnation of Lord Krishna. Worshipped by the Vaishnavite sub-sect of the Pushtimargis, the small temple town of Nathdwara, near Udaipur in Rajasthan, is home to the shrine. The evocative nuances of this deceptively simple painting style hides layers of spiritual significance, symbolism and varied visual imagery depicting the many seasons and moods of Lord Krishna through the year.

Pichvai art is in the process of undergoing a renaissance through the foundation, Tradition & Beyond. The objective is to contemporize the art form in order to create a more accessible market for younger generations and contemporary cultural consumers. Recognising the need to create a platform to support and sustain the few remaining supremely skilled painters who learnt the rapidly declining tradition from a long line of past masters, gave birth to the idea of creating Pichvai Tradition & Beyond atelier which is critical to preserving their rich heritage as well as to sustaining the livelihoods of artisans.

Show Title: Pichvai: Tradition & Beyond
Curated by Pooja Singhal
Open to Public: Friday, 6th April -​ ​Sunday,​ ​15th April 2018
Venue: Famous Studios, 20 Dr. E Moses Road, Mahalaxmi, Mumbai

One Comment Add yours

  1. Paridhi Jain says:

    ● Show Title: Pichvai Tradition & Beyond
    ● Curated by Pooja Singhal
    ● Open to Public: Saturday, 27th April – Sunday, 5th May 2019
    ● Timings: 11am to 6pm
    ● Venue: Bikaner House, New Delhi
    Pichvai Tradition and Beyond is back in Delhi after a few years to document
    it’s journey from Tradition to Beyond.
    Bikaner House is the essence of Rajasthan. The central space in it’s traditional
    splendor combined with the minimal Art Gallery is an ideal setting for Pichvai
    Tradition and Beyond to showcase it’s journey from the revival of an intricate
    traditional art form to a versatile modern contemporary minimal
    interpretation well suited to a different aesthetic.
    The focus of this show is the conversation between the works of art and the
    spaces they inhabit. Some sections of this show will have the traditional
    works while others will have the works hung as installations with interesting
    wall mounting techniques.
    The upcoming show moves away from traditions largely highlighting the
    interventions by Pooja Singhal to show Pichvais in their modern avatar.

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