Houzz Inc., the leading platform for home renovation and design, launched a dedicated Indian site, houzz.in, and apps for Indian users – specifically tailored for the Indian market. Strong local demand for Houzz, coupled with India’s growing influence in the global design community, prompted the company’s expansion into the country.
Over one million Indians are already using Houzz every month to find design inspiration, get advice from the largest home community on the web, source products, research and hire home professionals, and manage home projects from start to finish. India trade professionals are already active on Houzz too, with over 50,000 home professionals using the site to showcase their work, build their brands and reach new clients. Globally, Houzz has grown organically to more than 40 million monthly unique users, 90 percent of whom are homeowners, and more than 1.5 million active home renovation and design professionals in more than 60 categories including architects, interior designers, product designers and more.
Houzz is free and easy to use, removing the barriers between those looking to design their home and the professionals who can help them do so with technology.
By using Houzz, Indian homeowners and design lovers can:
- Browse interior and exterior photos from India and around the world to find design inspiration. With more than 12 million retina-quality photos, Houzz has the world’s largest database of professionally-designed home photos, home tours and more
- Find, hire and collaborate with the best Indian architects, designers and more who can make their dream homes a reality
- Read guides and advice from Indian home renovation and design professionals on decor, residential design planning, gardening and more
- Get support from the largest home community on the Internet, made up of both homeowners and home professionals
- Discover new products, furniture and materials to source for their projects, both locally and from around the world
For Indian trade professionals, Houzz provides a platform to showcase their work, build brand awareness, and connect with homeowners both in India and across the world. Professionals can also leverage Houzz technology to collaborate with clients at all stages of a project.
Adi Tatarko, Houzz CEO and Co-founder, said: “Our mission from day one has been to deliver the best technology and experience for home renovation and design by addressing every aspect of the process. We’re thrilled to provide Indian users and home professionals with dedicated local content and the technology to make the renovation and design process more fun and productive. We also look forward to connecting Indian professionals and homeowners with our community around the world. Designs from across Asia are some of the most popular and in-demand styles among the global Houzz community, and we’re excited to provide people with more access to Indian design inspiration, products, talent and expertise.”
Houzz has established a dedicated Indian team led by Asia-Pacific Managing Director Jason Chuck and Operations Manager Sanjay Nadkarni, to help both professionals and homeowners get the most from the new Indian platform.
Houzz is the leading platform for home renovation and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, find products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow and Tokyo.
Content Courtesy: Edelman India